The best free Digital Marketing courses (with certificate)

Marketing professionals are very clear about this: constant training is essential to keep up with market trends. Fortunately, there are many digital marketing courses on the Internet, taught by cutting-edge professionals and endorsed by important universities around the world.

The real question is: Which ones actually deliver what they promise? Which certifications will teach me what I need to know about Inbound, email marketing, SEO positioning, and social networks?

Hubspot: The Pioneers of Inbound Marketing

Inbound Marketing (Free)

This digital marketing course is focused on the Inbound method. It is ideal for learning how to create a strategy from scratch.

Provides techniques for content creation and promotion on social media (attracting traffic). Shows how to transform strangers into potential clients (conversions) and teaches the keys to nurturing those leads and increasing the closing rate.

The MOOC consists of 11 lessons and a one-hour final exam.

The content offering is quite attractive, including information on:

✔ Basic aspects of Inbound Marketing.
✔ How to create a long-term content strategy.
✔ How to create blog posts.
✔ How to create topic sets and pillar pages.
✔ Basics of social media promotion.
✔ How to create a strategy with conversational marketing.
✔ Conversion strategies.
✔ Basics of lead nurturing.
✔ How to align Marketing and Sales teams.
✔ How to create a customer-oriented marketing strategy.

Here you can see the complete program and start with the Inbound course.

Email Marketing (Free)

95% of consumers actively use their email. In fact, according to Hubspot statistics, email is 40% more effective than Facebook and Twitter combined. With an ROI of over 4300%.

Email marketing generates a higher open rate when the campaign follows Inbound best practices, such as market segmentation and email personalization.

There are 9 lessons, 27 videos, and 9 quizzes, which take 3 and a half hours to complete. The course contents are as follows:

✔ Create a segmentation and contact management strategy.
✔ How to send the right email to the right person.
✔ Create a high-performance email.
✔ Evaluate delivery metrics.
✔ How to create an attractive design.
✔ How to run shipping tests.
✔ Email lead nurturing.

Here you can see the complete program and start the course...

Content Marketing (Free)

This MOOC offered by the Hubspot Academy is a fairly comprehensive update on how to create content strategies that win over and accompany the Buyer Persona throughout the purchasing cycle.

You’ll learn how to create content for each phase of the Buyer Journey, techniques for recycling posts, and designing pillar pages. They also include a module on video marketing and another on guest blogging that helps a lot with SEO.

The certification consists of 11 classes and a one-hour final exam:

✔ The power of storytelling.
✔ Building a content creation framework.
✔ Planning a long-term content strategy.
✔ Generating content ideas.
✔ Creating a quality blog.
✔ How Hubspot uses blogs to rank #1 on Google.
✔ Expand content through reuse.
✔ Create topic clusters and pillar pages.
✔ How to create a successful video marketing strategy.
✔ Build an SEO-powered guest blogging strategy.
✔ How to effectively promote content.
✔ Performance measurement and analysis.

Here you can see the complete program and start the course…

Search Engine Optimization (SEO) (Free)

This is one of the digital marketing courses that content strategists need the most this year. SEO positioning is key to attracting qualified leads and involves optimizations linked to blog production.

With this course, you will learn how to evaluate and improve the SEO of your website, how to generate backlinks to increase visibility in search engines, and the keys to ranking in the first results of Google.

In total, there are 4 lessons and more than 21 videos. The total duration of the course is 1 hour and 36 minutes.

✔ How to design an SEO strategy that suits your business.
✔ Link building for SEO.
✔ How Hubspot uses blogs to rank on Google.
✔ Build a guest blogging strategy for SEO.

Here you can see the complete program and start the SEO course…

Digital marketing courses taught by Google specialists

Google Analytics (Free)

Mastering Google Analytics is essential for measuring the performance of your strategy. The tool provides important data on the reach of your content and how well it is received by your audience.

It also shows who our readers are and where they come from, traffic acquisition channels, and busiest times. It is important to know how to read and analyze all this information to make good decisions.

The course comprises four modules: Google Analytics for Beginners, Advanced Google Analytics, Introduction to Google Analytics 360, and Google Tag Manager Basics.

Google Analytics for Beginners teaches the basics of tracking codes, data filters, and dashboard setup. It also delves into reading “audience,” “acquisition,” and “behavior” reports. There are 4 units in total:

✔ Google Analytics settings.
✔ How to navigate Google Analytics?
✔ How to interpret audience, acquisition, and behavior reports?
✔ Campaigns and conversion tracking.

Google Analytics Advanced shows you how to collect and analyze data to create performance reports. It also devotes an entire chapter to segmentation techniques and results analysis. This course closes with a valuable introduction to remarketing. There are 17 lessons grouped into 4 chapters:

✔ Data processing and collection.
✔ Create custom metrics.
✔ Advanced analysis techniques and tools.
✔ Introduction to remarketing and dynamic segmentation techniques.

Here you can see the complete program, and modules and start the course...

Introduction to Digital Marketing (Free)

Garaje Digital is Google’s MOOC course platform, which offers excellent free training alternatives, with certification.

Introduction to Digital Marketing features 26 content units and a 40-minute final exam. It explores all topics related to SEO, SEM, content marketing, social media, email marketing, and e-commerce.

This is one of the most comprehensive digital marketing courses you will find on the internet. It is also endorsed by Google. Below we detail the content plan:

✔ Online world opportunities.
✔ First steps to online success.
✔ Develop your online presence.
✔ Plan your online business strategy.
✔ The world of search engines (SEO).
✔ Get found by search engines.
✔ How to take advantage of search engines.
✔ Promote your company in search engines (SEM).
✔ Improve your search engine campaigns.
✔ Promote your business locally.
✔ Get your customers to find you online.
✔ Promote your company on social networks.
✔ Dive into social media.
✔ The mobile world.
✔ How to make the most of mobile devices.
✔ Start implementing content marketing.
✔ Connect via email.
✔ Promote your business on other websites.
✔ Delve deeper into display advertising.
✔ Get the most out of your videos.
✔ Discover website statistics.
✔ Succeed with web statistics.
✔ Convert data into statistics.
✔ Create your online store.
✔ Sell more online.
✔ Internationalize your business.

Here you can see the complete program and start the course...

Google Adwords (Free)

In digital marketing, visibility is everything. The more people see you, the more traffic you’ll get.

However, organic search engine optimization (SEO) takes months. To save time and take advantage of the flow of users who make queries on Google, the best option is to invest in Adwords.

For those who are not familiar with this platform: Adwords is Google’s advertising system. It ensures that our website appears in the first place for certain keywords.

However, the tool has many options. It allows you to manage banner ads on web pages and even videos on YouTube. It also has an extension, called Google Adsense, to monetize websites.

To explain all the functions of Google Adwords, the course has four certifications: Google search advertising, Google Ads display advertising, Google Ads video advertising, and Shopping ads.

Let’s take a closer look at the content of the search network advertising certification:

✔ Grow your business with Google Ads.
✔ Know the value of Google search.
✔ Google Ads auction basics.
✔ Deliver the right message with text ads.
✔ Show ads with search ad extensions.
✔ Improve your efficiency with automatic bidding.
✔ Reach more valuable customers with the Google Search Network.
✔ Boost performance with optimization level.
✔ Increase conversions with the performance planner.

Here you can review the complete content plan and start the course…

Youtube Creator Academy (Free)

Video marketing is at its peak, with video consumption increasing considerably in recent years. And YouTube is the second most used search engine in the world.

The YouTube Creators Academy has comprehensive courses on channel growth, platform strategies, and organic positioning. They are available in multiple languages.

Some of the most popular lessons are:

✔ Create quality content
✔ First steps to create your channel
✔ How to create an educational channel
✔ How to create a gaming channel
✔ How to achieve long-term success on YouTube
✔ Pre and post-production
✔ Live broadcasts
✔ 360° videos and virtual reality
✔ How to get found
✔ Grow your community
✔ How to make money on YouTube
✔ Business on Youtube
✔ Brand promotion

Digital Marketing Courses Taught by the Semrush Team

Semrush is a powerful digital marketing tool for SEO professionals. It allows you to perform audits, analyze the link structure, monitor keywords, and analyze the competition.

The professionals who work for this platform have extensive knowledge of organic search engine positioning.

In general, we recommend 4 very important courses:

SEO Fundamentals (Free)

This SEO course starts with the basics but addresses topics of intermediate difficulty. It is ideal for marketing professionals who want to become more professional in web positioning.

SEO Fundamentals is taught by Greg Gifford, an SEO expert with over 16 years of experience, and has 31 lessons, totaling 4 hours of video. In general terms, these are the contents:

✔ Search Engine Basics
✔ Technical SEO
✔ Link signals
✔ Signals on the page
✔ Mobile SEO
✔ Other ranking signals
✔ International SEO
✔ Local SEO

Here you can see the complete content plan and start the course...

Competitive Keyword Analysis (Free)

Keyword research is the cornerstone of a solid SEO strategy. This course explains in detail how to do a competitive keyword analysis and select keywords that are easy to rank for.

There are 8 lessons in total and it lasts just one hour.

✔ Market research and benchmarking
✔ Organic search
✔ Gap analysis
✔ Content benchmarking
✔ Keyword research
✔ How to choose the easiest keywords to rank for

Here you can see the complete content plan and start the course...

On-Page SEO and Off-Page SEO (Free)

We can consider this course as the advanced version of SEO Fundamentals. It covers more technical but extremely important issues to improve and maintain the health of your website.

It also explains how to optimize content per page for search engine rankings.

It has 7 lessons and lasts approximately one hour.

✔ SEO Audit
✔ Problems with HTTPS
✔ Traceability issues
✔ Log file analysis
✔ SEO-friendly content creation
✔ Get ideas for On Page Optimization
✔ Resolve errors on pages

Here you can see the complete content plan and start the course…

Linkbuilding Course (Free)

Finally, Semrush offers a fairly comprehensive, accurate, and concise content plan on backlinks. It not only covers the basics of exploring competitor backlinks but also teaches how to disavow toxic links to avoid penalties.

It also demonstrates how to check for performance errors and outlines best practices for creating a sustainable link-building strategy.

✔ Backlink analysis
✔ Avoid Google penalties
✔ Internal links
✔ Link generation
✔ Backlink Gap

Here you can see the complete content plan and start the course...

Digital marketing courses taught by Hootsuite Academy

Social Media Marketing Training (Free)

It brings together in 6 modules all the necessary information on creating and optimizing social media profiles, designing social media strategies, content marketing, and advertising. Each one with its respective final exam.

It lasts 6 hours, but it is quite comprehensive. Ideal for Social Media Managers, Community Managers, and content strategists.

In general terms, these are the pillars of the course: